It’s just one publisher, but could The Financial Times’ decision today to begin offering an HTML5-based application be the start of a trend — and an end to Apple’s mobile app hegemony? The new FT Web App works across any device capable of displaying HTML5 content, including smartphones and tablets. Almost every “name” publisher is banking on the Apple iPad to drive their mobile efforts; FT’s move not only sets a new course but lets the publisher keep the 30% it would have had to pay Apple in its own coffers.
Connected Planet sister publication MobileDevPro has an extended take on the issue:
Is FT setting an example for other disgruntled publishers?
“As much as a company has any strength beyond Apple’s reach, they’re going to exercise it,” Roger Kay, principal analyst with Endpoint Technologies, told Mobile Dev Pro.
Kay pointed out the double-edged sword that is Apple — ”Apple has a cool, easy-to-use environment, but then you have these lock-in issues” — as well as the reasons that FT’s lead may not be one that other publishers can follow. These include the facts that FT is geared toward businesses and based outside of the United States, while Apple is heavily U.S- and consumer focused.
For now, cross-platform mobile apps remain more of a wish, than anything. But publishers could be trying to swing the pendulum back in their direction.
Read the rest of the story, Mobile Dev Pro: FT Sidesteps Apple App Store, Albeit Gingerly – Will Other Devs Follow?