The latest smartphone market share numbers from Nielsen appeared yesterday, with Apple’s iPhone still in the lead. That’s probably to be expected given that Apple is also apparently still holding a healthy advantage in the apps game — at least if mobile movie app provider Flixster is to be believed.
Flixster was able to hit a big milestone just in that one week span: just over a million installs on mobile devices. Of the 1,027,000 total installs during the week, 51 percent were on the iPhone, 30.1 percent were on Android devices, 10.5 percent were on the iPad. 7.9 percent were on RIM, and 0.5 percent were on Windows Phone.
While Apple (iPhone plus iPad) held an almost 2-to-1 app lead over Android, this looks like more evidence that both platforms are commanding developer attention. As for other devices, the picture gets a bit less clear, with RIM logging at least some level of app downloads/usage while Microsoft’s Windows Phone 7, just out of the starting gate, has its work cut out for itself.
While Flixster’s numbers are more interesting than definitive, new smartphone market share research from Nielsen speaks to Android’s surge. TUAW.com breaks down the numbers:
Citing November 2010 data, Nielsen says Apple has 28.6 percent of the domestic smartphone market, up ever so slightly from 27.9 percent in October. BlackBerry has slipped to 26.1 percent, while Android has amassed a 25.8 percent share.
Even more interesting is data that says of those buying a smartphone in the last 6 months, 40.8 percent bought Android phones, while iOS phones had a 26.9 percent share, RIM grabbed 19.2 percent of the new buyers for its BlackBerry phones.
That shows the race almost even today among the biggest players, but with Android gaining significant momentum among new adopters.
Let 2011 begin in the mobile device/OS wars.