In unveiling the Droid X with Motorola this week, Verizon Wireless also announced a movie download app for the video-ready smartphone: Blockbuster On Demand. The app will allow Droid X users to download movies the day they are available for release and watch them on the phone’s 4.3-inch screen, as well as share them with other devices, including computers, equipped with the Blockbuster On Demand service.
This Verizon Wireless press release has more:
“Getting movies and television shows from BLOCKBUSTER On Demand presented by V CAST Video is simple. Located on the application tab on DROID X, customers can browse and search for movies using Verizon Wireless’ leading 3G data network. Customers will be able to sign up for a Blockbuster account directly from the phone, and within minutes can be renting and buying movies. Downloading content to DROID X requires a Wi-Fi connection.”
Connected Planet’s take,
Verizon and Blockbuster both are making an interesting bet about the willingness of consumers to download (albeit, via Wi-Fi) and watch long-form content on smartphones. Netflix has made movies on demand available to the iPad, but the Droid X screen, while large for a phone, will test how small users will go for entertainment.
But, more broadly, this move may give us a glimpse at the future path for over-the-top video strategies. The OTT video market has been flooded with new players, devices and strategies, along with established brands like Blockbuster and Netflix, which are trying to save their legacy businesses and tie them to future OTT video success.
Meanwhile, as telcos increasingly embrace OTT models and partnerships, they need to find a point of competitive differentiation that separates them from the every other TV service providers looking to get into the business. Multi-screen sharing from mobile phones to computers to TVs could be the key. Making the smartphone part of the OTT play could help not only Verizon, but also Blockbuster stand out from the OTT masses.
That’s our take on this. Let us know what you think in the comments section below: