Whether you call it a revenue operations center, or ROC — as vendor Subex does — a revenue assurance center or whatever, there’s no doubt that building processes to minimize revenue leakage, provide an end-to-end view of service order and delivery, and more directly tie the delivery of those services to a telco’s financial health has become a vitally important job.
In a press release today touting recent ROC wins, Subex defines what it calls the three main revenue operations center functions:
* delivering real-time and actionable insights to effectively monitor and control the operational and tactical response
* providing an integrated platform that sits on top of all Subex OSS/BSS products or third-party systems
* linking service provider operations directly to financial health
Connected Planet’s take,
All telcos — large and small — have to get closer to really knowing which customers, services and geographies are truly profitable.
Today’s announcement sounds impressive, and it is in many ways when one looks holistically at what Subex is doing and how far the company has come in just few years ago. (It wasn’t too long ago that its profit-and-loss statements were not looking too good.) Whether this success is due to smart acquisitions, perhaps like that of Syndesis, or to market changes, it seems to have some momentum going — not only in larger organizations, but with smaller organizations, too, that are exploring its ROCcloud solution.
Regardless of size, fraud and cost management and other components of the solution answer to the complexity of partnering and managing third-party content, as well as the costly management of operations, which today have to scale up quickly and simultaneously to the introduction of new and advanced services.
I expect the increase in new revenue streams for content-based services will lead to a rise in the number of partners and interconnect carriers with which telcos will work, further enhancing the need for a solution that verifies content revenues and agreements.
Because ROC license contracts touch on different facets of “need” for different organizations, it may “lure” companies to other components of its solution set once it gets companies to try one area. (The solution’s licenses span revenue assurance, fraud management, credit risk management, interconnect billing, inter-party management, cost management and route optimization.)
As organizations test the water with one aspect or another, they will be more likely to incorporate other pieces, of course, and it is safe to say that Subex is realizing success, as it reported more than 12 implementations for fraud management across different regions in the third quarter of its fiscal year 2010.
This might mark a real turnaround for the Bangalore-based company.
That’s our take on this. Let us know what you think in the comments section below: