Qualcomm’s (NASDAQ:QCOM) mobile television arm FLO TV announced today it has expanded its relationship with partner Turner Broadcasting to add CNN Mobile to its channel line-up, including content from CNN US and International, HLN and CNN.com. The channel will be available on FLO TV’s dedicated Personal TV device, its Auto Entertainment platforms and on AT&T (NYSE:T), although not Verizon Wireless (NYSE:VZ, NYSE:VOD) at launch.
CNN Mobile, first introduced as an exclusive to AT&T Mobile TV subscribers in 2008, provides political, world, health and entertainment news, including from Anderson Cooper, Larry King and Robin Meade, as well as live events, one of FLO TV’s best performing content categories. AT&T’s exclusive hold on CNN Mobile still holds today, so it won’t be made available to subscribers of VZW’s V Cast Mobile TV service.
FLO TV is also available on the iPhone and iPod Touch through a mophie juicepack TV accessory to the handset. The company has been busy combatting a tough market for mobile TV by expanding its direct-to-consumer strategy, adding content to its line-up, including March Madness coverage and expanding its marketing campaign to include commercials launched at the Super Bowl.