As it promised last week, Sprint (NYSE:S) delivered a new more-aggressive ad campaign this week targeting its competitors Verizon Wireless (NYSE:VZ, NYSE:VOD) and AT&T (NYSE:T), but rather than go after their data networks with a frontal 4G assault, Sprint targeted their unlimited voice plans–and it brought CEO Dan Hesse back to the studio to deliver that attack.
Sprint started the all-you-can-eat price war when it launched Simply Everything back in 2008, but since then its competitors have followed suit, forcing Sprint to play defense, matching price cut for price cut as postpaid unlimited plans fell to $70 a month and prepaid plans dropped even further. Now Sprint wants to take back some of its momentum by pointing out the differences between its unlimited plans and those of the competition. As Dan Hesse states in Sprint’s new ad campaign, Sprint’s $70 plan includes unlimited voice, SMS and data while its competitors plans are voice only.
I agree w Sprint! All Sprint is missing s the iPhone. Their services have improved by 1000%.
Is that is why Verizon and ATT $70.00 TV AD don\’t mention Sprint?
I suppose that answers that.
Addressing a valid point that consumers actually care about — pretty good move! Let\’s see if that gets folks back on their less-than-first-class (from the consumer perspective, anyway!) smartphones.