AT&T (NYSE:T) followed Verizon Wireless’ (NYSE:VZ, NYSE:VOD) lead today and introduced new, cheaper unlimited plans for all its wireless customers, including iPhone owners. AT&T unlimited calling plans will now cost users $70 per month, down from $100. Unlimited texting will be extra at $20 more in the new plans.
Like VZW, the plans will go into effect on Monday, and existing customers can change to any of the new plans without penalty. Sprint and T-Mobile haven’t made any of their own announcements today, but both carriers already offer unlimited plans that are cheaper by $20 or more than their tier-one competitors. Looks like the AT&T v. VZW marketing wars won’t be over anytime soon.