AT&T follows VZW with cheaper unlimited plans

AT&T (NYSE:T) followed Verizon Wireless’ (NYSE:VZ, NYSE:VOD) lead today and introduced new, cheaper unlimited plans for all its wireless customers, including iPhone owners. AT&T unlimited calling plans will now cost users $70 per month, down from $100. Unlimited texting will be extra at $20 more in the new plans.

Like VZW, the plans will go into effect on Monday, and existing customers can change to any of the new plans without penalty. Sprint and T-Mobile haven’t made any of their own announcements today, but both carriers already offer unlimited plans that are cheaper by $20 or more than their tier-one competitors. Looks like the AT&T v. VZW marketing wars won’t be over anytime soon.

One Response to “AT&T follows VZW with cheaper unlimited plans”

  1. Dylan says:

    Nice post. I would add, however, that there questions regarding the impact of these new AT&T and Verizon Wireless unlimited plans. Unlimited plans do not fit every consumer and yet the new structuring of these carriers’ offerings may reduce the choices for stripped-down plans, meaning that people may be more likely be compelled to splurge on an unnecessary unlimited wireless voice plan. Actually, a recent article discusses this issue in greater detail at,1134966.shtml .

    I take great interest in issues of wireless billing because I actually work in the consumer advocacy division of the Houston-based online cell bill reduction company Validas, ( I think we tend to think of wireless phone costs as fixed, but as you clearly know, you can tinker with your plan to optimize its features to best suit your usage and often generate significant savings in the process. At Validas we electronically audit and subsequently reduce the average cell bill by around 22 percent, or about $450 annually, through . From regular people to top corporations to huge entities like the State of California, an incredibly varied group of wireless customers uses Validas to slash their wireless bills. In other words, to everyone reading: Validas works, and it can probably work for you too.

    You can find out for free if Validas can modify your plan to better suit your individual needs by going to . Also, check out Validas in the media, recently on Fox News at .

    Good luck to all of us as we retake control over our wireless expenses and potentially free up some extra cash in 2010!

    Consumer Advocacy,

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