Comments on: MVNO epidemic continues http://blog.connectedplanetonline.com/unfiltered/2008/04/08/mvno-epidemic-continues/ Just another WordPress weblog Wed, 14 Dec 2011 18:53:59 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Kevin Fitchard http://blog.connectedplanetonline.com/unfiltered/2008/04/08/mvno-epidemic-continues/comment-page-1/#comment-73 Kevin Fitchard Wed, 09 Apr 2008 22:22:54 +0000 http://blog.connectedplanetonline.com/unfiltered/2008/04/08/mvno-epidemic-continues/#comment-73 Emvee, I definitely think that's a possibility, but I think an Internet company or even a handset maker would be a much more likely candidate to make that purchase rather than an operator. The operators are focused on selling as many service plans to as many people as possible. Drilling that far down into a niche really isn't in their DNA. But I think a definite possibity is to take the Helio brand and apps on an Android phone and then letting the customer decide what operator to sign up with. Kevin Emvee,

I definitely think that’s a possibility, but I think an Internet company or even a handset maker would be a much more likely candidate to make that purchase rather than an operator. The operators are focused on selling as many service plans to as many people as possible. Drilling that far down into a niche really isn’t in their DNA. But I think a definite possibity is to take the Helio brand and apps on an Android phone and then letting the customer decide what operator to sign up with.

Kevin

]]> By: Emvee Enno http://blog.connectedplanetonline.com/unfiltered/2008/04/08/mvno-epidemic-continues/comment-page-1/#comment-71 Emvee Enno Wed, 09 Apr 2008 01:41:15 +0000 http://blog.connectedplanetonline.com/unfiltered/2008/04/08/mvno-epidemic-continues/#comment-71 What will happen to the remaining MVNOs in the game? Who knows. A year from now, it's likely they're all gone. But one has to wonder: A lot of brand-building has gone into them. Why wouldn't a big carrier want to buy the niche brand, absorb the back-end operations, yet keep the brand as something to better attract the niche? Helio and Kajeet may not be viable stand-alone businesses, but they are definitely viable brands, and could probably thrive as a subset of a big carrier. What will happen to the remaining MVNOs in the game? Who knows. A year from now, it’s likely they’re all gone. But one has to wonder: A lot of brand-building has gone into them. Why wouldn’t a big carrier want to buy the niche brand, absorb the back-end operations, yet keep the brand as something to better attract the niche? Helio and Kajeet may not be viable stand-alone businesses, but they are definitely viable brands, and could probably thrive as a subset of a big carrier.

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