Mobile Marketplace: Propelled by Pent-Up Demand
The supply-demand model is a basic economic principle. When the point of equilibrium is reached, consumer desire is directly translated into product adoption. We’ve apparently arrived at that pivotal moment in the nascent market development of the Mobile Internet.
Cisco announced the results of the Cisco Visual Networking Index (VNI) Global Mobile Data Forecast for 2009-2014.
The research projects that annual global mobile data traffic will reach 3.6 exabytes per month or an annual run rate of 40 exabytes by 2014. Such a figure equates to a 39-fold increase from 2009 to 2014, or a compound annual growth rate (CAGR) of 108 percent.
Two major global trends are driving this increase — the proliferation of mobile-ready devices and widespread mobile video content consumption. By 2014, there could be over 5 billion personal devices connecting to mobile networks – and billions more machine-to-machine nodes.
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