BriefingRoom on Connected Planet Online

AT&T UNVEILS FULLY MANAGED “PRIVATE NETWORK”CONTENT DISTRIBUTION SOLUTION

“BEHIND THE FIREWALL” SERVICE DELIVERS RICH VIDEO, WEB CONTENT TO COMPANIES

DALLAS, April 21, 2009 — Companies that need to conduct online training, deliver that latest corporate video or hold a webcast for their employees can now turn to AT&T* for a simple solution. AT&T today introduced a fully managed private content distribution solution simplifying enterprises ability to deliver rich media assets behind the corporate firewall, such as live or on-demand video streaming or large multimedia files for download.
The service is immediately available and is targeted to companies of sizes ranging from large MNCs to mid-sized enterprises.
AT&T Private Content Distribution Service (AT&T PCDS) removes the complexity of managing the technical requirements necessary to deliver content across a corporate-wide network. Companies will be able to buy a comprehensive solution that includes the procurement of the necessary equipment, installation, monitoring, trouble ticketing, patching, reporting and day to day operational support of the service.
The exploding demand for rich and graphics-intensive multimedia content has been fueled by the wide adoption of high speed Internet services, the affordability of sophisticated computing technologies and the need to deliver content to multiple devices including PCs and smart wireless devices.
Companies are increasingly making video and other forms of rich digital media content more central to their businesses and internal processes to optimize communications across employees and suppliers. Typical rich media applications include live and on demand webcasting, online training, and file and software patch delivery. These factors are driving networking and IT requirements that are becoming increasingly complex for businesses to manage, costly to maintain and resource intensive. With AT&T PCDS, customers will be able to:
• Reduce costs through lower capital investment and efficient use of bandwidth
• Improve user experience through higher quality content, decreased access times and consistent access to updated content
• Better manage internal business communication demands without upgrading network resources
• Minimize network congestion from streaming and other rich media applications
• Take advantage of a simple price model consisting of a monthly fee without upfront charges
• Gain access to the latest features through AT&T’s continued investments in content delivery
• Track user participation through management tools
• Provide flexibility by allowing multiple transport options
• Tap personalized support and expertise from a team of dedicated AT&T Digital Media SolutionsSM specialists

“On the average business day, about one-third of the more than 17 petabytes of traffic traversing AT&T’s global backbone network is video content. A mere three years ago, video content traversing the AT&T network produced barely a blip,” said Roman Pacewicz, senior vice president of strategy and application services, AT&T Business Solutions.
“Enterprises are struggling with the complexity of efficiently and effectively using rich media to communicate across their organizations. AT&T’s network is at the heart of our ability to help enterprises manage their digital media assets by bringing to bear the scope and scale of our networking capabilities, services and professional expertise,” he said.
AT&T’s routing and access infrastructure within its global Internet Protocol (IP) network today reaches 14 million broadband users, 70 million wireless customers, and countries representing 97 percent of the world economy. As a result, AT&T can deliver content quickly and reliably to companies, while monitoring details such as performance, congestion and other activities to the destination end-users.
Additionally, AT&T’s network has security built in to every layer from network transport through end-user application and is supported by 1,400-plus security experts and support professionals. Because AT&T’s content delivery services are built into its network fabric, it is protected by security at every layer, enabling AT&T to predicatively and proactively detect and repel malicious activity.
AT&T Private Content Distribution service is part of AT&T’s Digital Media SolutionsSM portfolio, a suite of content delivery and digital media solutions to help companies package, deliver and distribute video and rich multimedia Web content across their networks to the three screens that are core to AT&T’s multimedia strategy — the computer, the television and mobile computing devices such as the iPhone and the BlackBerry®.AT&T’s Digital Media SolutionsSM portfolio includes content management and distribution, broadcast video and digital signage services and solutions. Individual services can be combined with a broad range of services designed to address the communications and networking needs for mid- to large enterprise customers. For example, AT&T PCDS:
• can be paired with AT&T Intelligent Content DistributionSM Service, creating a solution that delivers rich content both in front and behind the corporate firewall
• Integrates with AT&T IP Data Services such as VPN, MIS, and Hosting services
• Can be augmented with AT&T’s broad portfolio of security services including internet and email protection and encryption services

For more information on AT&T’s Digital Media Solutions portfolio, go to www.att.com/dms.

Find More Information Online:

Web Site Links: Related Media Kits:
AT&T Web Site
AT&T Enterprise Services
Digital Business. Done

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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation’s leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

Paris, France, April 21, 2009 – Mtag an innovative market leader in mobile marketing software, has just launched a revolutionary mobile identification solution called MEEPASS – a unique, secure, one-off ID tag in the form of a 2D barcode that guarantees an end-user’s identity on their own mobile for a whole host of different situations (payment transactions, loyalty programmes, ticketing, couponing…), without using a connection.

MTag, already known for setting the standard for 2D barcodes in France and Poland with its product mobiletag, is now launching its new solution MEEPASS…

Mobile ID that’s ready to deploy!
Using the expertise acquired over the past 3 years, MTag is now in a position to provide a real alternative to the other mobile identification technologies on offer today, such as NFC, RFID or barcodes sent by SMS, MMS and WAP. Not only is the company’s new product MEEPASS ready to deploy, reducing the time to market for current mobile identification systems, but it will also seriously rival the alternative methods being implemented, removing a certain number of constraints and obstacles.

“Today, almost everyone in Europe has a mobile or an iPod that they take with them everywhere they go – why continue to carry several credit cards, loyalty cards, tickets and coupons when all you have to do is use your mobile to identify yourself instead,” comments Christian François Viala, Marketing and Communication Director for MTag.

“The MEEPASS software functions without any connection costs (SMS, MMS or WAP), and doesn’t use an NFC (Near Field Communication) chip, removing the psychological big brother effect that is often linked to this kind of technology,” continues Christian-François. “With this new service, MTag will complete its offer, catering for all business needs within the mobile marketing sector.”

How does MEEPASS work?
Once the user’s secret code has been entered, the MEEPASS software generates a unique barcode in real time. The user then presents their mobile phone to be scanned using a P.O.S. 2D barcode reader. By simply scanning the user’s ID tag, an authorisation request will be sent to the MEEPASS server that will instantly approve or reject the identity.

Who can use MEEPASS?
Data from any company’s database can easily be connected to the MEEPASS server for validation purposes (e.g. payment, loyalty programmes, ticketing or couponing services). User accounts can be opened either in stores or online, depending on how the company in question wishes to manage their client’s MEEPASS.

Compatible with all mobile phones that allow software installation (including the GPhone, BlackBerry and iPhone), as well as the iPod touch, MEEPASS can be easily downloaded and installed via Bluetooth, WAP, PC or SD card.

Guaranteed secure ID, how? • 1 mobile = 1 person and/or account
• Uses private/public crypted RSA key 1024 bit technology
• A time stamp can determine the duration of the validity of the MEEPASS
• Users register a private, secret code (e.g. store loyalty card or credit card details)
• Non-intrusive

To find out more about MTag and the company’s new product MEEPASS, please contact the press department below to organize an interview.

About MTag, mobiletag & MEEPASS
Innovative French company, MTag is a leading software developer specialising in mobile handset software solutions. MTag has two main products: mobiletag and MEEPASS.
In 2006, the company launched mobiletag, an embedded software application that allows mobile phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. MTag developed the software to create quick access to external content.
MTag recently received a venture capital investment of 4 million euros in October 2008, funded by new lead investor Alven Capital and by existing shareholders (XangeCapital and IDF Capital). This capital increase will allow mobiletag to pursue its international growth strategy in the market of 2D barcodes. mobiletag has already established business partnerships with the major French and European mobile network Operators and is in negotiation today with international brands. MTag has just opened an American company in Atlanta totally dedicated to the US market called mobiletag, Inc.
In addition to mobiletag, MTag is pleased to announce the launch of MEEPASS, a revolutionary new mobile identification product that the company showcased at this year’s Mobile World Congress in Barcelona. For more information, please visit: www.mobiletag.com or www.meepass.com

City Saves Over $7,800 Per Year by Connecting All Municipal Buildings with Wireless Backhaul

Silicon Valley, April 21, 2009 – Proxim Wireless Corporation (NASDAQ: PRXM), a leading provider of end-to-end broadband wireless systems that deliver the quadruple play, today announced that the City of Bee Cave, Texas has connected the city’s municipal buildings with Proxim’s point-to-point wireless backhaul technology. Using Proxim’s GigaLink® radios, the city not only increased the overall system bandwidth by 400x from 3 Mbps to 1.25 Gbps, but it also saved over $7,800 per year in leased line costs.

“When we first made the decision to evaluate wireless backhaul technologies for connecting our municipal buildings, our primary concern was the ability to increase our bandwidth to enable future services,” said Richard Reynolds, CTO for the City of Bee Cave. “Proxim exceeded our expectations by providing over 400x the bandwidth of our previous wired system – and all for a fraction of the cost.”

With the large increase in bandwidth that the Proxim system provides, the city designed and implemented a Voice-Over-IP (VoIP) system for all municipal buildings. The City of Bee Cave was the first organization, public or private, to successfully integrate an open source VoIP solution with Microsoft Exchange 2007 and Unified Messaging in the Austin Metropolitan area. Utilizing open source solutions helped Bee Cave reduce costs in hardware, software, and licensing while expanding available services. Not only does the VoIP system reduce costs, but the system’s services were extended to field personnel via hand-held mobile devices, allowing employees to respond to citizen requests from anywhere, providing better service for citizens.

In addition, the system still has plenty of capacity to enable Bee Cave to offer additional services over time. The city is currently considering the future expansion of the network to offer outdoor Wi-Fi® connectivity to both the city’s 50 acre park as well as “The Backyard,” the city’s popular outdoor music venue which attracts many musicians from the thriving music scene of nearby Austin, Texas.

“With our end-to-end wireless portfolio, we can provide everything from wireless backhaul to WiMAX and point-to-multipoint solutions, as well as Wi-Fi/WLAN and wireless network management,” said Robb Henshaw, Director of Marketing for Proxim Wireless. “So as customers expand their networks to offer new services, we can provide the wireless components every step of the way.”

The City of Bee Cave worked with CDW Government, Inc. (CDW-G), a leading provider of technology solutions for federal, state and local government agencies, to identify the best wireless solution for their needs and assist in the integration and deployment.

“The City of Bee Cave is a leader by example – showing how cities, regardless of size, can deploy technology to improve citizen service – and achieve a greater bang for their taxpayer dollars,” said Jim Grass, CDW-G vice president of state and local government sales.  “Working with CDW-G, the city was able to identify and implement the right solution for its needs.  Not only does the state-of-the-art Proxim Wireless solution support and connect this growing city, but more importantly, it also will allow the city to realize a significant and tangible ROI for years to come.”

About Proxim Wireless

Proxim Wireless Corporation (NASDAQ: PRXM) is a leading provider of end-to-end broadband wireless systems that deliver the quadruple play of voice, video, data and mobility to all organizations today. Our systems enable a variety of wireless applications including security and surveillance, VoIP, last mile access, enterprise LAN connectivity and Point-to-Point backhaul. We have shipped more than 1.8 million wireless devices to more than 235,000 customers in over 65 countries worldwide. Proxim is ISO-9001 certified. Information about Proxim can be found at www.proxim.com. For investor relations information, e-mail ir@proxim.com or call +1 413-584-1425.

April 21, 2009 10:00 AM Eastern Daylight Time

IEEE 802.1Qay (PBB-TE) Standard Enters Final Phase of Ratification

Approval will Deliver Industry’s First Connection-Oriented Technology for Next-Gen Service Provider Networks

PISCATAWAY, N.J.–(BUSINESS WIRE)–The IEEE today announced that IEEE P802.1Qay™, the industry’s first connection-oriented technology for next-generation service provider networks, has completed the IEEE sponsor ballot process and entered the final phase of ratification. This means that the Working Group has achieved technical agreement on P802.1Qay, which adapts Ethernet technology to the role of providing carrier-class packet transport networks, and has handed it over to the IEEE Standards Board for a final review of the standardization process.
“As Chair of the IEEE 802.1 Working Group, I’d like to congratulate and thank the 802.1 Interworking Task Group for two years of hard work and dedication,” said Tony Jeffree, Chair of the IEEE 802.1 Working Group. “Using IEEE’s thorough standards-development process will result in our delivering a standard aimed at improving the ability of service providers to deliver the cost-effective, high-bandwidth multimedia services that today’s business and consumer customers are demanding.”
Service Provider IP network transformation programs recognize the need to incorporate determinism and resiliency to support today’s high-bandwidth, real-time multimedia services. Created to bring connection-oriented characteristics and deterministic behavior to Ethernet, IEEE P802.1Qay™, “IEEE Standard for Local and Metropolitan Area Networks–Virtual Bridged Local Area Networks–Amendment: Provider Backbone Bridge Traffic Engineering”, defines Provider Backbone Bridge Traffic Engineering (PBB-TE), a technology that enables Service Providers to explicitly set up traffic engineered paths across a Carrier Ethernet Network. The standard also furnishes the ability to organize the traffic engineered path into Service Provider-defined linear protection groups to provide 1:1 resiliency. PBB-TE is based on layered VLAN tags and MAC-in-MAC encapsulation as defined in IEEE 802.1ah, Provider Backbone Bridging (PBB). By turning off Ethernet’s Spanning Tree and media-access-control address-flooding and learning characteristics, PBB-TE enables Ethernet to evolve into an Ethernet Transport Resource Layer capable of replacing SONET/SDH as the Data Layer within Next Generation Transport Architectures.
Key features of PBB-TE include:
• Traffic engineering and resiliency
• Secure, deterministic delivery
• Service scalability
• Operational simplicity
• Service and transport layer independence
• Superior return on investment than alternative technologies, from leveraging the economies of scale inherent in Ethernet
“Every major service provider in the world is in some stage of planning or making moves toward an IP NGN packet network, for which a key ingredient to replace or displace SONET/SDH is Connection Oriented Ethernet (COE). One of the principal COE options is PBB-TE, so reaching technical consensus on IEEE 802.1Qay is a major milestone for the industry,” stated Michael Howard, principal analyst at Infonetics Research. “802.1Qay is designed to give service providers the SONET/SDH-like resiliency and determinism they need for their IP packet networks, while staying within the less expensive domain of Ethernet transport.”
IEEE P802.1Qay is sponsored by the IEEE 802 Local and Area Network Standards Committee of the IEEE Computer Society. For further information on IEEE 802 standards projects, visit http://www.ieee802.org.
About the IEEE Standards Association
The IEEE Standards Association, a globally recognized standards-setting body, develops consensus standards through an open process that engages industry and brings together a broad stakeholder community. IEEE standards set specifications and best practices based on current scientific and technological knowledge. The IEEE-SA has a portfolio of over 900 active standards and more than 400 standards under development. For information on the IEEE-SA, see: http://standards.ieee.org.
About the IEEE
The IEEE (Institute of Electrical and Electronics Engineers, Inc.) is the world’s largest technical professional society. Through its more than 375,000 members in 160 countries, the organization is a leading authority on a wide variety of areas ranging from aerospace systems, computers and telecommunications to biomedical engineering, electric power and consumer electronics. Dedicated to the advancement of technology, the IEEE publishes 30 percent of the world’s literature in the electrical and electronics engineering and computer science fields, and has developed over 900 active industry standards. The organization annually sponsors more than 850 conferences worldwide. Additional information about the IEEE can be found at http://www.ieee.org.
Contact: Tony Jeffree, Chair, IEEE 802.1 Working Group
+44-161-973-4278, tony@jeffree.co.uk
or
Karen McCabe, IEEE Senior Marketing Manager
+1 732-562-3824, k.mccabe@ieee.org