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Mark Donahue Mark Donahue is an associate editor for Telephony magazine. Previously, he worked in The Associated Press’ Chicago bureau, as well as two trade publications. He graduated from...more

Archive for September 12th, 2008

FUSIONONE PARTNERS WITH FIVE NEW CONTENT PROVIDERS

SAN JOSE, Calif. – September 10, 2008 – FusionOne, the leading provider of mobile phone backup services, today announced partnerships with five new mobile content providers:

• Sonic Boom, a leading developer and publisher of community-based, personalized games and applications for mobile and web platforms
• Bonfire Media, an award-winning provider of popular, easy-to-use wireless applications such as eBay Wireless and WikiMobile
• GoTV Networks, the first and largest mobile media network that produces content and develops technology for mobile and broadband platforms
• MobiTV, the market maker and leader in content delivery solutions for the mobile and broadband industry
• Networks In Motion, an award-winning wireless navigation and local search company, with products on most major wireless carriers

Content from these companies will now work with FusionOne’s MightyBackup Content service, ensuring the seamless migration of subscribers’ licensed content when switching from one mobile device to another.

“We love this service as it gives our carrier partners and end-consumers the best possible continuity across handset migrations as better phones come out, all while keeping the entertainment that customers have searched and paid for intact,” said David Danon, CEO of Sonic Boom.

MightyBackup Content, previously known as MightyBackup Premium, is the first commercial solution that addresses the complex challenges associated with migrating licensed content from one mobile phone to another. Content providers can now preserve and extend existing relationships with their subscriber customers independent of a subscriber’s mobile device. Furthermore, subscribers will no longer be inconvenienced by having to remember, repurchase and re-download applications from their previous phone. FusionOne is the only company in the mobile content backup space that offers this solution.

“Our partnership with FusionOne is in line with our mission to help subscribers make the most out of their mobile experience” said Alex Poon, CEO of Bonfire Media. “We are pleased to be a part of this important service to our customers, who can now be assured that their Bonfire content will be ready and waiting for them on their new mobile device.”

“We are very pleased to be partnering with FusionOne,” said Thomas Ellsworth, CEO of GoTV Networks. “GoTV’s customers will benefit from the ease of changing mobile devices without losing the applications. FusionOne creates the perfect bridge between the customer and the technological evolution of devices with our original programming.”

Today FusionOne also announced the FusionOne Content Developers Network, which certifies that licensed content from member companies, consisting of third-party content developers and providers, is compatible with FusionOne’s MightyBackup Content solution.

“We are pleased to welcome these five companies into our newly formalized partner program,” said Mohan Sadashiva, senior vice president of marketing for FusionOne. “Interest in partnering with FusionOne has grown immensely over the past year, as more and more companies realize the inherent business benefits involved with the ability for their users to transfer their licensed content to new handsets. Together we are blazing a trail for what we are confident will become a new industry standard.”

Both announcements were made at the CTIA Wireless I.T. and Entertainment conference, being held at the Moscone Center in San Francisco from September 10-12, 2008. FusionOne is exhibiting in booth 852.

About FusionOne
FusionOne offers a suite of premier mobile applications that help consumers protect, manage, and transfer the personal content on their mobile phones, including contacts, calendar, photos, music and messages. FusionOne pioneered mobile phone backup and offers the industry’s leading backup services supporting millions of customers, currently offered on 15 wireless carriers worldwide. FusionOne is an established leader of mobile content backup through its patented wireless synchronization platform and its close relationships with key industry associations including the Open Mobile Alliance, Qualcomm’s BREW Alliance Program and the Symbian Connectivity Partner Program. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.FusionOne.com.

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FusionOne and MightyBackup are trademarks of FusionOne, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.

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FUSIONONE DEBUTS CONTENT DEVELOPERS NETWORK

SAN JOSE, Calif. – September 10, 2008 – FusionOne, the leading provider of mobile phone backup services, today announced the formation of the FusionOne Content Developers Network. This initiative certifies that licensed content from member companies, consisting of third-party content developers and providers, is compatible with FusionOne’s MightyBackup Content service.

Companies that join the FusionOne Content Developers Network can integrate their content with FusionOne’s MightyBackup Content solution. As a result, content from member companies can be seamlessly migrated from one mobile device to another, enhancing customer loyalty and eliminating the need for subscribers to remember, re-discover, and re-download their applications onto a new mobile device.

“The development of the FusionOne Content Developers Network is in response to the growing demand for mobile content transfer capabilities that enable content providers to preserve and extend existing relationships with their customers,” said Mohan Sadashiva, senior vice president of marketing for FusionOne. “It gives members an edge over their competitors by certifying that their applications can be transferred to a new mobile device. It’s also attractive to carriers, who can offer licensed content transfer services for additional applications, thereby increasing their revenue potential.”

MightyBackup Content, previously known as MightyBackup Premium, manages and transfers licensed content from one mobile phone to another, ensuring the seamless migration of subscribers’ licensed content when switching from one mobile device to another. Available on its own or as part of FusionOne’s Mobile Content Transfer solution, MightyBackup Content is the first commercial solution that addresses the complex licensing challenges associated with migrating licensed content from one mobile phone to another. FusionOne is the only company in the mobile content backup space that offers this solution.

“This program is very exciting for our customers and our developer partners. By transferring licensed content, our customers will be able to continue to use the applications they enjoy as soon as they change devices which means a better customer experience for them and continued revenue for us and our partners,” said Kristi Crum, Director of Data-Products for Alltel Wireless.

To date, FusionOne has signed partnership agreements with 45 content developers and providers. These companies will automatically become members of the FusionOne Content Developers Network.

The network is open to content developers worldwide that provide applications to carriers deploying FusionOne solutions. More information is available at http://developers.fusionone.com.

MightyBackup Content will be launched for the first time with a U.S. carrier in the fall.

About FusionOne
FusionOne offers a suite of premier mobile applications that help consumers protect, manage, and transfer the personal content on their mobile phones, including contacts, calendar, photos, music and messages. FusionOne pioneered mobile phone backup and offers the industry’s leading backup services supporting millions of customers, currently offered on 15 wireless carriers worldwide. FusionOne is an established leader of mobile content backup through its patented wireless synchronization platform and its close relationships with key industry associations including the Open Mobile Alliance, Qualcomm’s BREW Alliance Program and the Symbian Connectivity Partner Program. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.FusionOne.com.

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FusionOne and MightyBackup are trademarks of FusionOne, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.

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